Personal Selling Essay -- essays research papers

Index1.     The cheek What it is and what itdoes2.     The Products and services marketed3.     The role of personal selling in the promotional mix4.     A description of the salespersons job5.     The selling processSRCC TRADING DEPARTMENT1 The Organization what it is and what it doesThe Trading division is the preferred supplier of bucolic Chemicals, Fertilizer, Packhouse and General do work Requisites in the Sundays river Valley.MissionThe Trading division supply and sell Agricultural Chemicals, Fertilizer, Packhouse Material and General Farming Requisites to Citrus Growers and Private Packhouses in the Sundays river Valley.A knowledge-able ,skilled, trained and motivated staff who are focus on excellent client-service by ensuring competitive prices on products, stock availability and technical advice .The accusive of the Trading Department.The primary objective of the Trad ing Department is to assist the shareholders of the lodge in maximizing the profits of their farming operations.The secondary objectives of the Trading Department are     Economic efficiency.     Good Image.     Maximum client support.     Growth and development.In ConclusionThe management of the Trading Department must on a continuing and long term basis stay focused on providing farming requisites and in so doing assist in keeping performance costs of the farming units as low as possible. The Trading Department must strive to achieve its secondary goals to make this possible.2 The Products/ function marketed     The long-term objectives of the Trading Department are dep blockent on find out the needs and wants of the citrus-growers, private pack houses and other target markets and satisfying these to a greater extent effectively than our competitors .     The Trading Department follows the relationship perspective on merchandising - consumer retention, consumer loyalty and consumer service ( or service quality).     Regular (every alternative month) memos and circulars get out be posted to our customers to motivate and to restrict their ... ...cal support needs."The presentation is much about establishing a relationshipas a growing mark .If there is no sale or put together at the end of the presentation, at least leave knowing why not. Is there round reason why we cant take care of this right now?"Agreeing on the next step is as good as any order once the presentation is done. "Never leave without some kind of concordance as to where the customer-seller relationship is going next appointment, calls to be made," Also, knowing when to leave is important. " erst you ask for, and receive the order, it is appropriate to leave. Just say thank you and cash in ones chips on. You dont want to outlas t your welcome."But sales managers and some salespeople havent realized that the decision-making clipping has lengthened. "The customers dont want to make their decisions until they are absolutely sure. After the presentation, most salespeople good give up too soon. Manage the process of keeping in touch with the prospective customer. Because when they do decide to make a buy, and you materialize to be off their radar, theyll go to the next person. Not managing your follow with is how sales are lost."