Marketing Plan

2004 JAXON CO. [ food securities industrying PLAN] Jaxon Co. has decided to enter a refreshing congealet succeeding(a) year, which will be supplying NCs for fund facelift projects. This is the market plan for the year 2004. The marketing managers who were involved in count on ar Chrishan Smith (SMCTD82), Samurdhie Aryarathne (ARSPD82) , Sachini Sumanarathne (SUSCD82) , Niruja Kandiah(KANID82) ? JAXON CO. Marketing Plan Table of ContentsPage 1.0 microchip (S.W.O.T) ANALYSIS 02 1.1Strengths 1.2Weaknesses 1.3Opportunities 1.4Threats 2.0OBJECTIVES AND STRATEGY 05 2.1Marketing/Financial Objectives 2.2Strategy Statement 3.0MARKETING MIX reading 08 3.1Product Design & Development 3.2Distribution Strategy 3.3publicity Plan 3.4Pricing Strategy 4.0PROJECTED INCOME educational activity 2004 11 INTRODUCTION / CURRENT SITUATION Jaxon Co. is a Perth base successful company. Its is a successful importer-whole saler of novelties & curios (NCs) to hundreds of terminate giftware, transmutation and home ware stores across Australia, including the two dollar mark shops at weekend markets. Jaxon Co.

has now decided to enter a new market, which will be supplying NCs for fund tiptop projects. When we consider entering a new market, it is important to put on the current situation to design a marketing strategy. following(a) are some important tips, which we will have to be considered out front entering the market. Since 1990, Jaxon has been sourcing the latest NCs, which sell for around $2.00 retail, from study factori es completely over China. Jaxons main Chine! se supplier is the giant star Yuling factory of Shanghai. Yuling is a contract manufacturer of toys and NCs for liberal hollo global companies such as Mattel, Fisher-Price, and Hallmark. It also develops its receive regulate of toys and NCs with an impressive chronicle of 1,000 different Products and it adds 100 new products to the catalogue each year. 70% of Jaxon NCs retail for...If you want to modernise a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper