International Business

Principles of merchandiseDue Date: October 1, 2009 Chapter Six, Assignment 6 F altogether 2009 BUSINESS-TO-BUSINESS (B2B) marketing discipline MODULES CHAPTER SIX We are all aware of the consumer marketplace, just the transaction-to-business (B2B) marketplace is, in fact, significantly larger. U.S. companies pay more than $ three hundred billion from each(prenominal) one year just for office and caution supplies. Goernment agencies tally to the B2B market even further; the incision of Defense cipher for one recent year was well-nigh $400 billion. worldwide B2B commerce conducted over the Internet straight off totals more than $2 trillion. Whether conducted through face-to-face transactions, via telephone, or over the Internet, business marketers each day deal with confused purchase ends involving multiple decision makers. They range from simple re sends of previously purchased items to complex buys for which materials are sourced from all ove r the world. [pic] NATURE OF THE BUSINESS grocery store Module 6.1 Business-to-Business (B2B) market involves organizational sales and purchases of goods and services to plunk for production of otherwise products, for daily company operations, or for resale. The differences in the trade practices from B2B and consumer-goods marketing is shown in Table 6.1. Table 6.

1 Comparing Business-to-Business Ma rketing and Consumer Marketing | ! |Business-to-Business Marketing |Consumer Marketing | | convergence |Relatively technical in nature, accept form a lot |Standardized form, service important but less than | | |variable, attach to services very important |for business products | |Promotion | accent on personal...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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