Developing a Marketing Strategy for a Multinational Company Essay - 1

Developing a Marketing Strategy for a Multinational Company - Essay ExampleBranding ranges from the name of the carrefours to the queer of the increase images. Branding will help make a mark for the product on the world(prenominal) market.Aspects of co branding also stimulate in the race to have the product appreciated on the market but these will involve the use of other brands too and alliances between companies to cater for product promotion. Co branding incorporates the existing brand advantage to the new product to create a ride force to market the product (Begemann, 2008). The fact that Lenovo has other brands performing well on the market simplifies the trade approach and the expected efforts. The marketing strategy will involve advertising that would aim at producing proper(postnominal) adverts for different markets in different countries. Through these, the cultural aspects are easy to put into consideration. Customizing adverts creates an effect for the selected cou ntries that seeks in deeper than the standardized approach.Marketing with regard to the different cultures available makes the product easily understood by the countries the product is destined. Advertising in the different countries also creates a close link and association of the different throng easily with the product hence creating dominance in the market. One of the major countries that the product will feature in is Kenya. Kenya is a country in the East African Region that has the highest technological effort in the East and Central region of Africa. The market is very fertile with a high percentage of youths and the tenderness class that view this product fit for their social lives and work aspects. The country has a high watch over for technological electronics having proved one of the most successful markets that have consumed other Lenovo products especially laptops.The population targeted of youths and shopping mall class individuals provides a large