Mikes Bikes Marketing Plan Essay

decision bracer summaryM3p bikes corporation is a pedal manufacturing comp all that offers intersections and values to the local anesthetic community of Sydney NSW. Our production plant manufactures a variety of bicycles which we sell to customers with a variety of retailers & wholesalers including bike shops, sport shops & discount stores.The main thought process of the strategy is to guide the middle route in regards to marketing, operations & finance. This way, we would not be lagging in any sector, and thus no early(a) firm can take advantage of us in any sector. By marketing certain(a) we have reputable investments in advertisement, domain dealing, distri hardlyion and etc, we would be able to watch the market and pounce on opportunities that may rise, while not worrying about(predicate) all of our different sectors of business, that s for the very early rollovers (The introduction of mountain bike).For the next feeler age we allow for be introducing another 2 different types of bikes, track bike, & young person bike. Each of the 2 bikes give have its ownstrategy. Our channel bike product strategy will be establish on towering pricing, lower volume and that for the reason Road bike surgical incision argon not sensitive to price as other surgical incisions more than or less will pay up to 2500$ for the right bike, all what customers c atomic number 18 about in this segment is the Quality of the bike. We will not be snap too much on advertising since this segment focus more on the advice of a sales assistance, word of mouth & Fri residues past experience. The youth bike segment product strategy will be based on low price, higher volume. Product has to be durable, but as well relatively inexpensive while having the best image on the block. young Bike segment is very large, the demand for a product is set(p) by many factors in addition to the product attributes. These also embroil a focus on Advertising and distribution.All we wa nt to make water sure is that we argon not lagging extremely behind in any sector, but at the same time not sprinkle our money out in too many sectors without a focus. sequence maintaining a small balance, we will spend the studyity of our funds in a sector much(prenominal) quality, so that we know that we have a great agonistic edge in one argona. Thus, we will be able to focus our products, lines of bikes, marketing around that one area to shrink dispersed expense.Over all, our team will do well in the intentness. We will be able to maintain high sales and tax revenue that kept our management and staff motivated. Teamwork and morale in our firm is salient and we will be giving shareholders and a customer progresss support.Our company is operating(a) in a western capitalist economy with a population of approximately 15 million people. Customers are having high in come after and want from a particular bike to suit their individual take aims.Market is separated into the tether sections. The low cost Youth Bike, mid-range Mountain Bike and the high end Road bikes. Due to the very competitive market, government is regulating and prohibiting tilt from other countries. Only local manufactures are able to produce, at the fountain just Mountain Bike segment, later on the rest both also.Consumers are not limited to a single market, many of them will bepurchasing multiple bikes, but all of them have particular proposition preferences. Successful company will meet customers needs and maximize sales by growing the potential market sizing as well as taking sales from competitors.Every segment has different expectations most important things are design or panache and technical specification. All products are sensitive because of life cycle and accordingly needs to be modified through the years.Demand for the product is set(p) by many factors, like pricing, quality, advertising and distribution. Consumers are able to direct to deprave from three catego ries of retailers. Bike shops, sports stores and discount stores. Proportion is different for all bike. Every retailer is different with most specifications. Everything has to be combine, all the customers, retailers but also production needs. The better we could deal with this problem, the more successful the M3P bikes could be. scattering is specific because the number of channels will decide to stock the products or not. It depends on the retail price, margin, unit sales history and also free support. Media are also playing very crucial role. There are 3 basic choices to advertising a product and public relations hunts. There are television, internet and magazines. Advertising is about raising product awareness level by running advertising campaigns. Every phase of advertising is sensible on different things. More money we are able to afford more multiple media are reach effectively.In the case of public relations, some products are more sensitive and some less. It also very important step to commemorate advertising. Having high brand awareness makes consumers more aware of company and more likely to buy their product. discovering a constant expand of branding is important in a process of gaining a loyal customer.SwotStrengths Ability to maintain the middle route creating a well known international brand. predict and engage different advertising tools to create good product awareness. Very competent with our product output. forecast sales extremely accurately Producing high products on an cheap level we are revolve around making sure we are not lagging behind in any major(ip) sector of our business so that other firms would be able to take advantage of us.Weakness very high expenses on advertising and promotion, distribution & quality Limited budgetsOpportunities opportunities lie at bottom the branding bracket breed to create a brand that is well known for quality and price. continue to grow rapidly as a competitive force within the cycling ind ustry. sideline the best distribution channels for every bike. Following the safe side trying our best for not putting any debts, so we keep in control of our expenses for a certain point.Threats threats come from our main competitors. must continue to compete with the firms in price, quality & distribution. surveyM3p bikes are dedicated to providing quality products and services to our valued customers at affordable prices.Mission statementProvide quality and affordable products,Put customers first, maturation profits,m3p bikes is a manufacturer committed to make FUN affordable for everyone. We are committed to not only the sport of cycling, but the Joy that a long ride bike can bring. We spark healthy subsisting family bonds in our community by having the most affordable prices and ensuring top-notch customer satisfaction. We make certain that everyone who buys one of our cycles also receives a basic safety guide. to a higher place all else we here at m3p bikes believe in good, clean sprightly fun.ValuesFocus on customers,Social responsibility,Integrity,Teamwork,Opportunity and issue analytic thinking* Mantain a brand that is well known for quality and price M3p Bikes has the progressively developed infrastructure for bicycles. * Rapidly grown as a competitive force within the cycling industry While the bicycle industry is affected to some degree by the circular nature of the economy, bicycle and accessory sales never fall completely flat since there are many people that ride bikes regardless if it is economic savage or bust. * Competitors There are another 6 companies competing the market with M3p Bikes. let on of success* Reliability.* Convenience.* Unbeatable selection of quality.* Outstanding customer service.Critical IssuesM3p Bikes is salve in the speculative stages as a start-up organization. The critical issues that it faces are * The need to take a conservative approach to expansion. Expansion must not occur for the sake of growth in itsel f, but should occur because the customers will be better served. * Continue to build brand awareness, driving customers to M3p Bikes. * prevail good relationships with suppliers.Goals & objectivesGoals are the milestones by which achievement of the purpose statement are measured. The Goals also represent the vision for the company remains in the future. In order to implement the purpose of the M3p Bikes Plan, the following goals are/will be established 1. Mantain the high quality of sales and services that M3p Bikes is known for. 2. Maintain a financially healthy business and validate the trust and advocacy of other people in support of this business purchase.3. Develop wheelwright safetyAchieve monthly and yearly sales better than the anterior year under the former owner. Focus marketing on our high quality to maintain current growth in sales and service revenue.General information about, Segmentation, targeting, strategies & marketing mixMarketing Strategy* promotional campai gnM3P Bikes will be visible at the two major industry trade shows. 75% of the retail bicycle shops attend at least one trade show a year. The shows provide retailers an opportunity to view upcoming products and chat with representatives from the companies as well place pre-season orders. Thiscampaign will also encourage retailers to stock and promote our bikes. We will provide them a small percentage of profit for that. Extra support is reusable to achieve short term boost in distribution reporting as our product is new in market. We are offering discounts, brochures, trials to root for customers.Target marketBikes are such kind of transport system that can be used by all kind of people. we got 3 different kinds of bikes. In 1st year we are only counseling on mountain bikes. After 2 or 3 years of our company we are going to launch bikes in the market such as, Road bikes and Youth bikes. We have different target markets for these different kinds of bikes.