i transmission line, 2010, 2, 348-353 doi:10.4236/ib.2010.24045 Published Online December 2010 (http://www.scirp.org/journal/ib) Copyright © 2010 SciRes. iB interrogation of Female Consumer Behavior in Cosmetics Market Case vignette of Female Consumers in Hsinchu Area Taiwan Chang-Tzu Chiang, Wan-Chen Yu Department of Business Administration, Yuanpei University, Hsinchu, Taiwan, China. E-mail: wanchen1110@hotmail.com Received July 17th, 2010; rewrite August 16th, 2010; accepted kinsfolk 27th, 2010. ABSTRACT The rapidly changing kind situation in the latter part of the 20th century, much(prenominal) as revolutionary motility for womens equal rights, significantly affects the women consumer behaviors as well as improves their social status. The awakening of female consumers instinct during the recent years leads to alteration of consumer behavior, and influences the womens usual inclination for move fashion and cosmetics application, in fact, the makeup practi ce has already been regarded as a social politeness and necessary demand for interpersonal activities. By employing the Means-End Chain conjecture, this study intends to explore the attribute, result, and harbor given over importance by female consumer towards cosmetic fruits, in retell to realize consumers cosmetics application process.
The female consumers in Hsinchu atomic number 18 taken as research tar selects for this study to c atomic number 18 inconstant analysis of their lifestyle and demographic statistics. Totally 550 questionnaires were released and 390 copies are effective among the retrie ved ones. Methods as factor analysis and AN! OVA are applied for examining heterogeneous study hypotheses. Moreover, the implementation of Means-End Chain theory allows cosmetics industry to better take in the signification of product attribute valued by consumers so as to search the details of consumer result and value recognition undergo by consumers. Keywords: Lifestyle Variable, Demographic Statistics Variable, Product Attribute,...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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