Cb Vals Segments

Faculty of Management and human race Resource Development University Technology of Malaysia superhigh frequence 2173 mid-term test consumer behaviour Lecturer: P.M. Dr.

haji mohd shoki md ariff Section: 1 Semester/year: 1 2009/2010 Prepared by: |chong yik fei |880705566142 |AH080305 | |du yang |G24573941 |AH073021 | |HAO DI |G23479159 |AH073026 | | downwind xiang ting |880229025096 |AH080319 | |ong qian min |880305075010 |AH080338 | | communicate boon yen |880910355520 |AH080339 | |WANG RUI XU |G23478976 |AH073016 | Mid-Term run/Group Project 2: (20 marks) Instruction:Answer any questions. ____________________________________________________________ _______ 1. (a)Differentiate between believers, strivers and innovators of VALS segments in find out consumer purchasing behavior. (10 marks) b) Describe the use up of VALS to identify mug consumers for a mobile phone company, intend to offer a in style(p) high-tech mobile phone, as its new position of product. (10 marks) (c) A new supermarket offering kinsfolk merchandise is established in Skudai, Johor. As the marketing consultant for the supermarket, you have place that the primary...If you exigency to get a intact essay, order it on our website: Ordercustompaper.com

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