Nike and Adidas Compare and Contrast Essay

Nike and Adidas Comp are and direct contrast judge Both Nike and Adidas are athletic wear companies whose products throughout many parts of the introduction are very popular and permit been the top two leaders sport companies in the sport industry. The purpose of this essay is to equivalence and contrast Nike and Adidas companies in terms of headquarters, market focus, sponsorships, marketing and advertising, price and product. Nike is an international U. S. -American sportswear manufacturers.It was founded by Bill Bowerman in the year 1972 and the slogan is Just Do It. On the other hand, Adidas is a worldwide sportwears manufacturer based in Germany and founded by Adolf Dassler on 18 August 1949. The slogan is Impossible is zip fastener. These two companies sell and offer a wide range of products for the customers and their products offered is in the main on sports wear for men and women. These companies also provide the customers varieties of footwear much(prenominal) as sports shoes, casual shoes, boots, sandals and stockings.While they are selling similar products, Nike products are more expensive than Adidas because allNikebrand hashighand advancetechnology. Nike and Adidas have also been the top sponsors in the sport industry. Nike promotes its products by sponsorship agreements with celebrity athletes, pro teams and college athletic teams. In contrast, Adidas sponsors professional soccer, tennis, general athletics with mainly clothing. In terms of market focus, Retail is a key focus for Nike in connecting with consumers, both online and in store.Whereas, Adidas are europiuman market focus because Europe is the birthplace of Adidas with a long tradition of domination in the marketplace. In conclusion, Nike and Adidas are both famous sports brand, people usually tend to compare them to each other and got a finally choice but I think price is a vital factor that influences consumers to piss the final decision. Our behaviors proved that the pr oducts do value for money. Nike and Adidas Compare and Contrast Essay Submitted by throw Sudarat Doungbanthao Submitted to Aj. Emilyn R. Orlain Draft no. 2 Date. Friday, 23 December 2011At present, in the market we have many products launch everyday and the ad cant let the consumer know all new products uncommitted but I dont think it is true. In fact, the publicizing is a way to let consumer know what is new, different or available and also provides a useful information for shoppers in order to make the product known in the market. According to housewife Tanai Cohen, There are too many new products on the market and it is impossible to kick downstairs out about them without advertisements. Besides, I like trying new products Miss Sudarat Doungbanthao 523080937-1